Offbeat Entertainment spawned from the goal to create unique event and outdoor tourism experiences. We specialize in lifestyle events and outdoor tourism activities of all sizes that are different from the ordinary, usual or expected. We apply professionalism and quality management to create the best possible, well-rounded experiences while supporting local businesses. Offbeat Entertainment is the sole producer of EMBFest: Edmonton's Mountain Bike Festival.


Offbeat Entertainment is led by Adam Luciuk, event producer and founder of Edmonton-based Offbeat Entertainment. The company's has Edmonton-based music contacts and a small active roster of musicians including El Niven and the Alibi, and The Give 'Em Hell Boys. Recent event management, logistics and production experience includes the, the SYC Brewing Beer Hall, regular events for Broken Spoke Cider, and Dead Ends Live, plus the Patio Music Series and Winter In Summer Music Festival while working for the Edmonton Ski Club.

With a background in outdoor education, recreation and businesses, we love being creative in turning ideas into reality.

What They're Saying

Passion and Perserverance

"It takes passion and perseverance to accomplish something like this, but most of all a true leader must be present. Thanks for leading the way Adam! Well done sir!"